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    How We Sell a House: A Look Behind the Scenes

    Every new home we are entrusted to sell is put through an extensive analysis of the best way to sell the property quickly for the highest price possible. It’s a team effort that begins with discussions identifying the prospective buyers and results in the most effective overall marketing strategy for the particular property. From photos, videos and postcards to Facebook ads and open houses, our exclusive multi-stage listing and marketing plan is customized for each property. This collaborative effort yields a specialized plan of attack to get your home sold!

    Our intensive listing and marketing process begins with:

    Open Communication: Our working relationship is based on 100% honesty and open communication with our clients. By phone, email, or text message, we pledge to keep you informed. From listing to closing, you’ll know the status of our marketing efforts, the offers on the table, and the steps leading to a successful closing.

    Pricing: Pricing your property is based on a proven strategy. We will give you our recommended price based on a detailed, custom market analysis, the unique characteristics of your home and its setting, and our expertise in the local real estate market. We believe our pricing plan, combined with our 14-step marketing plan, will draw buyers and other agents to your home and position it as a highly appealing and sought-after property.

    Marketing: The Keller Williams’ online system is unmatched in the real estate industry. Through the Keller Williams Listing System, information on your home is fed through more than 350 online search engines and is available on KW’s web network of more than 100,000 sites. Then we layer on the customized 14-step Michael Edmond Team Marketing Plan to sell your home faster for more money. The Plan includes scheduling open houses, a personal Door Knock campaign to the 100 closest properties to your home, distribution of 1,000 Just Listed postcards to our contacts and surrounding area, target marketing and direct calls to active agents in the area and outside the area, and a social media blitz including strategically scheduled posts, Facebook Ads, and Live Video Tours.

    Staging Your Home to Sell: Staging your home will show off your home’s finest attributes while minimizing its drawbacks. A misconception is that staging has to be expensive. We can stage your home using your own furniture by decluttering and moving items to maximize space and flow.

    Each of our clients get the special attention they deserve to make sure we accurately and competitively market your property. To get started, let’s schedule a time to meet and begin building the perfect strategy to get your home sold!

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